Ways to Increase Market Share With the Best Content Marketing for Your Brand

Ways to Increase Market Share With the Best Content Marketing

Competition is the key to a thriving market, but crushing it is easier said than done.

Learning that a quarter of US businesses close within their first year of operations can be scary, but it's a truth that entrepreneurs must acknowledge. According to the US Bureau of Labor Statistics, 23.2% of all private-sector businesses don't last beyond 12 months.

Luckily, you can increase your market share with data-backed insights and quality content marketing strategies. Here, we'll discuss:

• Knowing your market
• Setting realistic goals
• Great content marketing
• Online reputation management
• Communicating with your audience
• How Jooice's AI-powered tools can help you succeed

Read on for some tips on employing the best content marketing tips and improving your online presence.

Know Your Target Audience

Your "market share" is the percentage of total sales you make within your industry. Those who make more sales than their competitors have the largest market share.

It's calculated by:

• Knowing your number of total sales
• Knowing the number of total sales made in your industry
• Dividing your sales by the total sales

For example, say you run a retail shop selling affordable jewelry. You have three competitors within your target service area. If four in every ten purchases are made at your shop rather than competitors, you have a 40% market share.

Boosting your market share requires you to know what audience you're targeting. This enables you to get more visibility and sales with these people. They'll learn more about your shop and come to you instead of those three competitors.

To understand your target audience, you should:

• Consider who will benefit most from the products you sell
• Outline the demographics of these consumers, including their age/gender/location/income/occupation

After preliminary considerations, it's time to gather data-backed insights to better understand your market. Use:

• Online analytics tools like Google Analytics to gather information from your website
• Surveys that give you insights into customer's values and attitudes
• Focus groups examining the online behaviors of your consumers
• Social media to see what demographics most follow you and your competitors
• Social media behavioral insights tools

At this point, you'll have a comprehensive understanding of your audience backed with real analytical data.

Create a Buyer Persona

Buyer personas are fictionalized renditions of your ideal customer. They fit the demographics of your ideal buyer perfectly based on the data you gather.

You tailor your marketing efforts toward this buyer persona.

A buyer persona helps you:

• Identify your target audience(s) more specifically
• Create personally tailored marketing campaigns for ideal buyers
• Solve customer pain points by understanding what the persona struggles with
• Align with the buyer persona's values to match your audience's needs

In some cases, you'll have multiple target audiences. For example, the jewelry shop we talked about earlier may want traffic from:

• 20-30 year old women looking to treat themselves
• The mothers of these women looking to give them gifts
• Partners of these women who want to offer up anniversary gifts and just-because gifts
• People looking to propose to their partners

You can create a buyer persona for each of these subgroups. This is called customer segmentation, and it allows your business to run multiple personalized marketing campaigns that meet the needs of each buyer persona.

Over time, you can adapt your buyer persona(s) to the information you gather from your website. You won't be locked into preliminary analytics tools forever. Jooice AI provides strategic enhancement insights on your website after you:

• Make more sales
• Develop products
• Post AI-powered blog content and social media posts
• Respond to reviews
• Update and upgrade your online presence

This means:

• Getting targeted recommendations
• Ensuring recommendations align with your pre-determined business goals
• Gaining the ability to make smarter decisions with data-driven insights
• Figuring out new and creative ways to market your product to ideal buyers

Perform Competitor Analysis

Competitor analysis aims to give you data-driven insights about your competitors.

In doing this, you can:

• Understand general market trends and available opportunities
• Identify competitor strengths and build on them
• Find competitor's weaknesses and do better than them
• Find market gaps that your business can fill
• Figure out what your target audience wants through competitor's successes
• Develop counter-strategies to crush the competition and increase your market share

Several statistics posted by CIRadar's leading intelligence experts stress the importance of competitive intelligence. You should know that:

• Currently, most businesses only analyze 12% of their data, so those that tap into more analytics will gain a competitive edge in most markets
• 70% of large businesses think that using competitive intelligence would have made past campaigns more successful
• 90% of Fortune 500 companies use competitor analysis to thrive

You can use the same analytics tools that you assess your own page with for competitor analysis. All you need to do is run insights tools on their pages rather than your own.

Once you know your competitors as well as you know your own business, you can use Jooice AI tools for strategic enhancement.

Determine Your Website Strengths and Weaknesses

At this point, you can find your website's own strengths and weaknesses. Then, you can compare them to the strengths and weaknesses of other businesses in your market.

Jooice AI lets you access information about how to optimize your website. It analyzes your current online content, including blog posts and reviews. From there, the AI tool will see what you're doing well and how you can improve.

On your all-in-one dashboard, you'll get:

• Data and analytics about your current website performance
• Intel about what pages are performing well and lead to conversions
• Actionable insights about where you can improve your website
• Targeted recommendations on how you can use these insights to boost online performance

Recommendations come in many shapes and sizes. You'll get insight on how to:

• Manage listings
• Nurture leads
• Optimize your SEO performance
• Enhance your social media

You won't just understand who your target audience is. You'll get real information on how to tailor your website to them. You'll also learn how to enhance your content marketing strategies so the Google algorithm finds your page reputable and reliable.

Acting on these insights lets you boost your rankings and gain visibility so you can claim a higher market share within your industry.

Figure Out Your Goals

Jooice's actionable insights can help you set business goals in several ways, including:

• Identifying patterns in consumer behavior
• Understanding your target market's needs
• Learning how to optimize your site to boost conversions
• Figuring out which channels drive the most traffic so you can market in the right places
• Learning more about overall market trends
• Understanding your place within the market

For example, you can employ tools to:

• Learn your historical sales volume
• Compare your desired sales volume with data from the past five years
• Identify why your sales volume is performing as it is
• Learn what problems you're having so you can create plans to address all issues

You'll ultimately learn what percentage of the market share you currently occupy. This will give you a starting point for setting realistic goals.

However, not all goals are created equal. You can't just say something vague like "I want to boost my market share." Your goals need to provide you with a means to increase that market share.

They should be:

• Specific and well-defined
• Measurable with data and statistics
• Time-based so you know when to see how you're doing
• Relevant to your long-term business goals
• Possible to achieve within the timeframe you set

So, "sell more chicken sandwiches" isn't a good goal for your busy cafe. Instead, you might want to set a goal like "increase sales on our chicken/pesto sandwich by 20% within the three-month period between October and December."

Employ the Best Content Marketing Strategies

Once you have actionable goals that will boost your market share, it's time to reach customers with the best content marketing strategies out there.

Search engine optimization (SEO) is the most effective way to boost organic website traffic. You optimize your site to make it more appealing to Google crawlers. These bots crawl through the web and index pages based on factors like:

• Your domain authority
• How trustworthy you seem
• Relevance to topics
• The quality of your content
• How often you update
• Your site structure and navigation
• How fast pages load
• How mobile-friendly your website is

Boosting your SEO strategy also ensures audience engagement. When you craft the quality content that the Google algorithm looks for, you provide real value to consumers.

They'll get content that's:

• Easy to read
• Relevant to their queries
• Interesting and engaging
• Actionable
• Tailored to their values
• Committed to resolving their pain points
• Valuable because it shows why your brand is the best in your market

Producing AI-generated content with Jooice lets you craft quality content within minutes. All you need to do is tell our generator what you want to post about. Then, it will create high-quality text and images that match your precise specifications.

Quality content isn't hard to create, and you can launch it within minutes. However, to create the right prompts for Jooice's tools to use, you'll need to understand the ins and outs of on-page and off-page SEO.

Boost Your Online Presence With On-Page SEO

On-page SEO is a core part of holistic content marketing strategies. This umbrella term refers to changes you make on your official website to make your page more appealing to the Google algorithm.

It includes factors like:

• Internal linking
• Schema markup
• Site navigation and indexability
• Optimized meta descriptions
• Quick load times
• Fast-loading, high-quality photos
• Image alt text

Keyword research is one of the most important facets of on-page SEO. SEMrush can help you find what business-relevant queries people are making on Google.

Type topics into the search bar that you think will interest your audience. If you don't have any ideas, you can ask Jooice's chatbot to think about some campaign themes that can help your business thrive. It will give you some options to consider, and you can then ask it to create headlines to compare and choose from.

Once you hit the enter key on SEMrush, you'll learn the search volume (SV) and keyword difficulty (KD) of each option.

Your SV should:

• Be as high as possible
• Go no lower than 100
• Not compromise your KD being <30

Your KD should:

• Be as low as possible
• Go no higher than 30
• Not compromise your SV being >100

Jooice's generator is made to produce content based on the keywords you find. This perfectly tailored content ends up on end users' screens so they can skim or read about topics relevant to the queries they made. Since Google crawlers rank your page in terms of the keywords that your content is saturated with, it'll show up in SERPs for the most relevant people.

They'll be more likely to contact you or make a purchase. Your market share will increase drastically when you show people that you can resolve their pain points with relevant and reputable AI-driven blog posts.

Understand Off-Page SEO and Website Traffic

Unlike on-page SEO, off-page (or off-site) SEO refers to changes you make to the web on areas other than your main website. Some off-page SEO factors include:

• Local listings
• Social media
• Reviews and responses
• Mentions on forums and other websites
• Inbound links that drive traffic from other parts of the web
• Traffic from paid advertisements (like pay-per-click ads)

This boosts your market share by improving your reputation with search engines and consumers. More people will hear about your business than they will your competitors'. This builds trust and increases traffic to your site rather than those of other businesses that sell similar goods and services.

It also:

• Connects you with influences
• Helps you find businesses to partner with to boost inbound traffic
• Increases your domain authority
• Boosts social media engagement
• Helps consumers build online communities around your business
• Drives traffic from local audiences
• Sustains long-term growth

Jooice helps you boost traffic with local audiences through off-page SEO strategies. Our core aim is to help you build great listings and manage your reputation with both quality content and off-site brand mentions.

Optimize Your Online Listings

Online listings get word of your business out to a local audience. You list your business on these platforms to show people:

• Where you are on the map
• What service areas you operate in
• Your hours of operation
• Photos of your products
• Top reviews from other customers
• Your basic brand information
• Your contact information (phone, email, live chat, etc)
• Links to your official website

This is especially important in industries like food service, retail, and healthcare. If you operate in these markets, you rely entirely on foot traffic within a small service area.

There are several online listings platforms, including:

• Google Business Profiles
• Apple Business Connect
• Facebook Maps
• Instagram Listings
• LinkedIn

Having listings on multiple platforms boosts your visibility with a wider audience. Regardless of whether people use iOS or Android devices to search for services near them, they'll see your business.

When your business is at the top of their search results, they're more likely to see you as the most credible option. They come into your location and improve your market share.

This may sound challenging, but Jooice Listings makes managing multiple listings a breeze.

Our tool:

• Provides easy account setup
• Prompts you to answer listings-essential questions about your business
• Lets you use this information to launch listings over 20 platforms
• Automatically verifies the listings so you don't need to do it manually
• Ensures that there are no duplicates
• Makes sure that your business details are consistent across all listings
• Provides you with a centralized management dashboard
• Lets you update business details on all listings at once
• Offers dependable support in the form of live chats and email

You can also use Jooice to manage listings for multiple brick-and-mortar locations. If you have more than one store, you can ensure that people in each service area see information for the location closest to them.

Management is easier for your business. Consistent listings limit customer confusion and frustration, making them more likely to look into your business and trust what you have to say.

Leverage Social Media to Your Advantage

All listings you make with Jooice should link to your social media platforms. These include:

• Facebook
• Instagram
• LinkedIn
• TikTok
• Twitter/X

Facebook, Instagram, and LinkedIn have their own listing features. Jooice integrates with them to make managing your business easy. Those who follow you can see where you sit on the map and reach out with any questions.

But leveraging social media in other ways also can improve your visibility and market share. Some include:

• More brand awareness
• Web traffic from social media posts
• Regular updates that keep you fresh in the minds of followers
• Targeted advertising
• Getting direct insights from customers
• Greater legitimacy through a wider online presence
• Building brand loyalty
• Exponential reach through online shares
• Immediate conversions with contact forms and purchase links
• Establishing positive attitudes toward your brand with follower-specific promotions

This boosts audience engagement and helps people connect with your business. They can talk with you and get answers to their questions. Jooice's Reputation Management tools let you quickly and automatically generate thoughtful responses to their posts and comments.

Then, they'll see that you care about their concerns and work with you over less-interactive competitors in your area.

Create High-Quality Advertisements

You also should create high-quality ads to post on social media and PPC platforms like Google Ads. Insights from Jooice can help you determine which products to focus on.

All advertisements should be tailor-made for your buyer personas. They also should fit seamlessly onto your social media and direct to well-made landing pages. Some product-specific ads should auto-direct clickers to that product since that's what they're interested in.

Make sure that every ad:

• Includes your brand information
• Is simple and straightforward
• Incorporates your brand voice
• Goes underneath the right queries on Google or social media search
• Is image-based for greater engagement

You can use gorgeous AI-generated images to make advertisements stand out. Jooice's content generator optimizes these images automatically for:

• Fast load times
• High resolution
• Branded colors and individual appeal
• Localized imagery

This helps your ad catch people's eye and drives more traffic to your webpage.

Be a Pro With Jooice AI

We've talked a bit about what Jooice can do for your brand in terms of content generation and optimization. But delving deeper into its features is what will really make your content stand out.

Jooice also makes workflows more efficient. You can streamline your online presence management with our synchronized all-in-one dashboard.

Starting projects on one device and finishing them on another is easy within the application interface. You can manage your business's web presence and boost your brand value from any location at any time.

Jooice AI also allows you to personalize responses after they're auto-generated. It'll give you the text that you ask for so that you can approve it within a single click.

This combines the quick and efficient properties of AI with the human touch that consumers crave. You'll be able to personally tailor your content within minutes after it's produced.

Engage With Your Audience

Audience engagement comes in three main forms:

• Reacting
• Amplifying
• Responding

This comes in many shapes and sizes, including:

• Replying to posts
• Clicking on links
• Clicking through your website
• Sharing content
• Acting on CTAs

Audience engagement is crucial for your business for several reasons:

• Helping customers retain information
• Getting valuable feedback
• Cultivating a positive online environment
• Making consumers feel more satisfied
• Opening up brand partnerships and other monetization opportunities

Integrate Centralized Management Strategies

To reap these benefits, remaining organized is the key to success.

Online tools like Jooice Reputation make this possible. The unified all-in-one dashboard lets you interact with customers across fifteen unique sites. These sites include:

• Google Reviews
• Yelp
• Trustpilot
• Facebook
• The Better Business Bureau

You don't need to keep track of your reviews on multiple platforms. Instead, you can rely on your integrated application to notify you the second a new review hits any platform you're on.

This gives you the ability to read reviews instantly regardless of where they're posted. You can then craft immediate responses and make customers happy by replying promptly.

When users see that you interact with reviews, they're more likely to engage in the future. This gets you more mentions online and drives traffic to your website. It also shows customers that you're more reputable than other brands since you get more reviews and have higher satisfaction rates.

Respond to Reviews the Right Way

Many businesses underestimate the power of responding to their reviews. According to 2024 statistics from BrightLocal, 88% of consumers will use a business that replies to reviews. Only 47% would choose one that isn't responsive.

People expect responses to their individual reviews, whether they're positive or negative. It's key to cultivating a great brand image. However, you need to make sure that the reviews are well-crafted, too.

When responding to positive reviews:

• Express gratitude
• Be concise and clear
• Highlight specific points mentioned in the review
• Encourage more engagement in the future
• Recommend other products that may also help the specific user

To respond to negative reviews:

• Apologize for the specific problem
• Take accountability
• Acknowledge why the issue was frustrating
• Offer a solution for resolving the issue promptly and effectively
• Thank the reviewer for their feedback
• Let them know that you plan to take it to heart in the future

Luckily, Jooice's AI tools can help you craft responses that nurture great relationships with reviewers. This is especially helpful since the BrightLocal survey cited earlier found that 58% of consumers prefer AI-crafted reviews to human-written ones when shown both options!

Craft Quick and High-Quality Responses

Using Jooice Reputation also lets you give users intelligent responses across multiple review platforms. Just as our software generates high-quality blog posts and social media messages, it also crafts automatic responses to reviews.

After clicking on your instant notification that signals a new review, you can select the one that you want to give a response to. Let the AI tool craft a thoughtful reply within moments and read it over. The response will be ready for one-click approval so you can engage with customers in real time.

You can also manage multiple business profiles from the centralized dashboard. If you have more than one location, you can integrate them all into your reputation management application. It will tell you what location the review is for so you can give localized replies.

This:

• Boosts local SEO
• Tailors responses to individual consumers
• Shows people you're willing to interact on their preferred channel

In the end, you'll get more traffic while showing Google crawlers that you're an interactive and engaged business. Your ratings with those in your target audience will skyrocket, as will your rankings.

Jooice's tool also provides you with review analytics. This specifically gives you insight into customer feedback rather than just overall web performance.

You can use these detailed analyses to boost your business strategy. You'll better understand consumer behaviors and can tailor your products and online presence to their needs.

Expand Your Reach With Effective Communication

As a business, it's important to reach all of your target audience regardless of how they communicate. This is especially true if you're looking to expand globally.

Jooice AI supports multiple languages when generating content automatically. All you need to do is specify what language you want when you enter the prompt.

This is true whether you're trying to generate:

• Blog posts
• Responses to reviews
• Social media posts
• Email messages for newsletters

You'll be able to effectively communicate with all members of your target market.

Reaching out to your audience in their native languages shows you care. It doesn't just make it easier for them to understand your brand message - it also shows that you're adaptable to their needs. It builds trust and makes people happy with you, especially in a world where so many businesses only communicate in one or two languages.

You'll stand out from the competition with multilingual capabilities!

Keep Your Brand Voice Consistent

Creating a cohesive brand voice is important when trying to generate audience engagement. It ensures that people can connect with your online presence. They'll view your brand as a sort of character that they develop a relationship with, and remaining in character helps you preserve that relationship.

This fosters top-notch relationships between your brand and your target market!

Jooice's AI-powered content will always remain within your brand voice. It personalizes your text to match your unique style of speaking. This ensures that you can remain consistent across:

• Listings
• Review responses
• Social media platforms
• Forums
• Blog posts
• Landing pages
• Product pages

People will be able to connect with you anywhere.

Adapt to Changing Industry Trends

Finally, Jooice's analytics tools are always ready to look into recent trends. It's not a once-and-done capability. You can track every step of your campaign and recalibrate to see whether your new marketing efforts are succeeding.

Trends within any market are always changing, and content marketing strategies need to reflect that. In addition to analytics tracking, you should:

• Constantly monitor your conversions
• See what products sell best over time
• Get involved in industry associations
• Keep in touch with your customers using Jooice Reputation tools
• Observe your competition and assess them regularly
• Think in both the short-term and the long-term

Thinking about industry trends means keeping up with the competition. You'll be able to retain your section of the market share and boost it over time. There won't be any reason to worry about falling behind with changing fads.

Boost Your Brand Value With AI-Powered Tools

Now that you know how to employ the best content marketing strategies to boost your business's market share, it's time to start crushing the competition.

Jooice's intuitive all-in-one dashboard makes tracking and monitoring your digital footprint a breeze. You can optimize your website with scalable and customizable plans that provide you with analytics and insights.

Plus, our AI-powered tools facilitate easy communication with customers while allowing you to produce top-notch web content.

We're excited to help you save time and resources while disrupting complex workflows. Contact us to streamline your business with technology that evolves and adapts to your specific needs.

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