How to Reach New Customers with a Pinterest Business Account

Over the years, Pinterest has grown into one of the largest social media platforms in the world, and it reached 465 monthly active users in 2023 (according to Business of Apps).

As with many other social media platforms, Pinterest has become a very effective business tool. Depending on your industry and your target audience, you may be able to use it to reach a much wider user base and ultimately find more customers. When doing this, you should use a Pinterest business account as these are specifically designed for companies and work differently from personal accounts.

In this guide, we'll explain how to make a business account on Pinterest and go over how you can use yours to drive better results. Keep reading for more.

Importance of a Pinterest Business Account

If your target audience tends to make use of Pinterest, it can be a great platform for you to grow your business. There are several Pinterest business account benefits that can make it a great addition to your social media strategy.

Increased Brand Awareness

Improving your brand awareness is always ideal, and Pinterest can be an effective way to do this. It allows you to create a branded page on which you can showcase your:

• Business website
• Logo
• Monthly viewer volume

It's an ideal place to share content that communicates your brand message, allowing your users to get a better understanding of what your business is about. As you increase brand visibility through Pinterest, more users will be likely to discover it for the first time. With a well-optimized profile, you'll have an easier time converting these new users into paying customers.

Access to Pinterest Ads

After setting up a Pinterest Business account you'll have access to Pinterest ads which will allow you to run targeted ad campaigns. These are ideal for reaching a wider audience, and it's crucial to note that this isn't available on personal accounts.

Effective Pinterest advertising can bring a lot more attention to your brand. You can use it to promote new products or special offers, and you can implement the Promoted Pins feature on top of this. It helps ensure your advertisements are shown to people in your target audience which will typically lead to higher conversion rates.

Audience Insights

If you want to grow your audience on Pinterest and in other areas, you need to first understand your audience. You can do this through market research, and your Pinterest business account can help you get to know them even better.

Like many social media platforms, Pinterest provides analytics that allow you to monitor different metrics, such as:

• Engagement
• Clicks
• Impressions
• Reach

By analyzing this information, you can get an idea of the type of content that resonates best with your audience. You can then adjust your strategy and curate your content to drive better results. It's even possible to determine what content works best with different audience segments so you can optimize your targeted content.

Rich Pins

With a Pinterest business account, you can sync content between your profile and your website. Doing so can give your audience more context into your brand, giving them a better understanding of what you do.

As a result, you'll be able to improve conversion and engagement rates. It will also be easier for people to find your business by searching on Pinterest.

Improvement in Organic Traffic and SEO

The best practices for SEO are constantly changing, and social media is currently a large factor. If your business is doing well on Pinterest and other organic channels, it can help your website rank higher on search engine results pages (SERPs).

Increasing the traffic to your Pinterest account and other social media channels helps build more authority for your site. Google indexes Pinterest Pins, and optimizing your accounts to meet Google's standards is one of the best things you can do in terms of SEO.

Pinterest Business Accounts vs. Personal Accounts

It's easy enough to set up a Pinterest personal account, so why should you bother with a business account? There are some key differences that make business accounts far more suitable if you're trying to grow your brand.

Firstly, a business account will give you insights that are crucial to understanding your audience. Personal accounts don't include this feature at all.

You can get some analytics from personal accounts, but they're quite limited. Business accounts offer far more detailed information on elements such as:

• Audience breakdown
• Pin performance
• Conversions

Promoted Pins allow you to run targeted ads, and Rich Pins can include product details. Both of these are available exclusively on business accounts.With a business account, you can add collaborators. These are additional team members who can manage your account, and depending on your business, you may want several.A business account will let you claim your website which can help with brand authority. It also gives you a dedicated business profile layout. This is better suited for businesses than the typical personal profile layout.

How to Make a Business Account on Pinterest

If you're new to Pinterest or only have experience with personal accounts, you're probably wondering how to get your business account started. Fortunately, it's a fairly simple process:

1. Go to the Pinterest business website
2. Click on the "Sign Up" button
3. Enter your email, password, and date of birth, ensuring you use a strong password
4. Add business details and click "Next"
5. Click "Claim Your Website"
6. Click "Next" to build your Pinterest business account

Now you're ready to get going.

How to Convert Your Personal Account to a Pinterest Business Account

If you already have a personal account, you can convert it into a business account. You might want to do this if you've already used it for some business-related activity that will be useful to retain. Follow these steps to convert your account:

1. Log in to your account
2. Click on your profile picture
3. In the drop-down menu, click "Settings"
4. Select "Account Management"
5. Click "Switch to Business Account"
6. Follow the on-screen instructions to finish setting up your business account

When you take this route, you will keep your existing followers/content and will then be able to take advantage of the various benefits that Pinterest business profiles offer.

How to Use Your Pinterest Business Account: Eight Best Practices

With your Pinterest business account up and running, you want to start putting it to good use. Pinterest marketing strategies can vary greatly, and having a good idea of what you're doing will help you achieve your goals.

There are some key things you'll want to do, such as:

• Establishing a strong presence
• Securing more followers
• Implementing innovative content ideas
• Tracking analytics

There are several tactics you can make use of that should help you do all of this.

1. Optimize Your Profile

These days, a lot of users will make judgments of companies based on what they see online. Because of this, you want to make sure your Pinterest business profile makes a good first impression.

Optimize your social media accounts to make sure they clearly convey what your brand offers. Pinterest business accounts are designed to make this easier and more effective. They let you do things such as:

• Add a banner image of your branded Pins
• Edit the URL to add your business name
• Switch your profile picture with your business logo
• Link your website to drive organic traffic to your business site
• Add a bio about your products, services, and brand proposition to attract new customers
• Highlight multiple Pinterest boards as featured boards so that visitors can quickly find significant content pieces

It's a good idea to work on curating a strong visual style for your brand. Ensure this is consistent across different platforms and users will have an easier time spotting your content.

2. Develop a Strong Pinterest Marketing Strategy

Your Pinterest marketing strategy will have a huge impact on your access. It's important to bear in mind that Pinterest is different from many other social media platforms in that it's a visual-first platform. Users typically save your content without the common forms of engagement that other platforms use such as:

• Likes
• Comments
• Shares

As such, you need to devise a strategy that could be quite different from those you use on other social media platforms. It will be unique, and you can determine how to optimize your strategy by identifying:

• Suitable content for your audience
• The best time (of day) to post
• An effective content calendar with a schedule of posts
• The scope of Pinterest ads that will generate interest and gain followers
• What's working well for your competitors

3. Create Engaging Boards

By grouping Pins on your account, you can create various boards. Users will be able to navigate your profile more easily, and making these boards engaging will ensure they get more attention.

Make sure you think carefully about what you name your boards. Their names will determine how well they appear on searches, so use titles that will help bring more users in. You can try a few tactics to help your boards get more traction, such as:

• Use long-tail keywords to boost search performance
• Design boards based on popular keywords and user intent
• Segment boards by target audience and location to effectively curate content

4. Utilize Rich Pins

Rich Pins are a great way to showcase different content. They're perfect for things like:

• Products
• Services
• Recipes
• Real estate listings
• Educational articles

On top of improving interactions on your Pinterest profile, Rich Pins can help drive more traffic to your website. They allow you to automatically sync content from your website, creating a more cohesive experience for users. Make sure you include metadata on your website so that changes you make on your site will happen automatically on your Pinterest account.

5. Localize Your Content

For many businesses, targeting a local audience can be very beneficial. Depending on the nature of your business, you may want to localize your content as this can help you maximize engagement.

To do this, it's typically better to focus less on generic Pins and spend more time and resources on local trends. Understand what these trends are and what your local audience is most interested in across relevant locations. You can then curate your content as necessary.

Some effective ideas here include:

• Adding location tags to your Pins
• Showcasing local businesses and events
• Creating location-specific Pinterest boards
• Partnering with local influencers

6. Run Targeted Ads

Targeted ads can be incredibly effective and are often one of the best ways to boost a Pinterest business account. Pinterest Ads can help you find your target audience using specific targeting options based on:

• Locations
• Demographics
• Keywords
• Interests
• More

If you have Pins that have done particularly well with your organic marketing strategy, you can promote them through targeted ads. Doing this will boost their visibility and increase brand awareness. Some advertising ideas you could try include:

• Targeting users who have previously engaged with your Pins
• Targeting users who have previously engaged with your brand on other platforms
• Running curated advertising campaigns with location-specific audience groups
• Driving traffic with product Pins or video Pins

7. Measure and Analyze Your Pinterest Performance

Your Pinterest business account will give you access to in-depth analytics, so you should definitely make use of these. They can give you a clear idea of how well you're performing, allowing you to determine if you're on track to your goals. Some of the things you can do through analytics are:

• Track engagement rates
• See which content best resonates with your audience
• Determine the best times to post for your account
• Refine your content strategy to get better results
• Better understand audience trends on Pinterest
• Track outbound website traffic from your account

All of this will show you how well your current strategy is performing and what aspects aren't generating the results you're after. From this, you can optimize your approach, making improvements where they're needed.

8. Customize Your Pinterest Strategy for Multi-Location Success

These days, many businesses operate in various locations. If this is the case for yours, you want to make sure you're concentrating on all of these different areas so your content strategy is as efficient as possible.

What works well in one location may not be so effective in another. As such, you can develop a multi-location strategy that addresses different business goals. For example, in one area you may want to focus on fostering a community, while it may be better to improve brand reputation in another.

A multi-location business can implement various initiatives to grow on Pinterest, such as promoting user-generated content. You can do this through things like:

• Contests
• Giveaways
• Testimonials

Doing this will help give your account more authenticity. It can also serve as a great way to build a stronger community.If you have different accounts for various locations, you can cross-promote across them. Collaboration between these locations will help boost brand visibility and drive up engagement.You should develop consistent branding guidelines for all of this. Ensuring all of your locations use the same branding can be very beneficial for brand recognition.

How to Delete a Pinterest Business Account

There may come a time when you no longer want your business account or you want to switch it back to a personal one. It's relatively to do either of these, just follow these steps:

1. Log into your Pinterest Business account
2. Head to your settings
3. Click "Account Management"
4. Select "Delete Account" or "Switch to Personal Account" depending on which you want to do
5. Follow the onscreen instructions

Leverage Your Pinterest Business Account to Attract a Wider Audience

Pinterest business accounts can help virtually any company that has an audience on the platform. Multi-location businesses, in particular, can benefit from being active on Pinterest.

The platform is very popular among Gen Z and Millenial users. If you want to target these demographics, it may be one of the best platforms at your disposal. You can highlight your products, services, and educational content which will help you drive more traffic to your website.

You'll have access to a host of useful features that make a business account far superior to a personal one. With a well-optimized strategy, you can boost conversion rates, generate more organic traffic, and improve your search engine rankings.

Frequently Asked Questions About Pinterest Business Accounts

Even with all of this information, there's still plenty to know about Pinterest business accounts. Here are some frequently asked questions that may help you.

Is a Pinterest Business Account Free?

Yes, you can create a Pinterest business account or convert a personal one for free. You don't need to provide any credit card details either. The only time you may need to pay is if you want to run a paid ad campaign or promote your organic content.

Can I Have Multiple Accounts for My Multi-Location Business?

If you have a multi-location business, you still need to manage it from a single Pinterest business account. To make managing this easier, you can create location-specific boards and audience groups. Organizing things in this way will help you stay on top of the various locations you have.

Do I need a Pinterest Business Account for Affiliate Marketing?

Yes, if you want to add any affiliate links to your Pins or sponsored account, you need to use a Pinterest business account. Personal accounts don't offer this feature.

So Where Does Jooice Come In?

With the information in this guide, you might feel like you're ready to get started on Pinterest and get the word out about your business. While this information can help you do this, taking everything on yourself can be quite overwhelming. To get the best results, you need to take advantage of the most effective tools at your disposal.

Jooice is an all-in-one AI platform that can help you dramatically improve your brand's online presence. Businesses in a range of industries already use it to streamline their marketing efforts. It offers various features that will help you manage your Pinterest strategy effectively.

One of the key benefits is that you can use it to bring all of your digital tools together. This allows you to manage everything in one central location.

Jooice also offers automation features that can take care of all kinds of simple tasks. Doing this will give you a lot more free time so you can focus on more crucial aspects of your business.

Our platform provides easy reporting and clear insights that can show you how effective your Pinterest strategy is (along with any others). The more data you have on these, the better you'll be able to understand what's working and what isn't.

You can then make better-informed decisions to drive stronger results and stay on track to your goals. Bear in mind that you can adjust these as you see fit to ensure you get the data and insights that you're most interested in.

Overall, Jooice will help you save time and make smarter decisions for your business. Every organization has different needs, and you can customize your experience to make sure our platform works in a way that's suited to your company.

Boost Your Social Media Growth With Jooice

With this guide, you should have a clearer idea of how to make a business account on Pinterest, as well as how doing so can help your business. It has become a very effective platform for businesses that want to reach a wider audience and achieve their goals. Understanding your audience and gathering the right information will help you make the best choices so you can reach your goals.

If you want to really take your social media strategy to the next level, Jooice could be the perfect solution. Its wide range of features makes it a great choice for streamlining social media marketing efforts, saving time and resources while delivering better results.

Jooice is designed to be simple to use, and as a cloud-based platform, you don't even need to install any software. We offer a range of plans and you can upgrade or downgrade if you find that your current solution doesn't quite match up to your needs. Start your free trial today to see just how much our platform can help your business.

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